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This site states the following, "Small animal and caged bird." We noticed that the web site said " Supa Aquatic Supplies Ltd is one of the best-known names in fish keeping." It also stated " However fish products are only a part of the Supa portfolio, which also includes an extensive range of wild bird feeders, treats and accessories and a fast expanding range of small animal and cage bird products. This fact has enabled Supa to rigorously maintain the highest standards of quality. Small animal and caged bird." The header had aquatics as the highest ranking keyword. It was followed by pond, pond equipment, and fish food which isn't as ranked as highly as aquatics. The next words the site uses is small animal. bird feeders was also included and could not be seen by search crawlers.